When it comes to many themes in our society (e.g., healthcare, education, energy), we find ourselves in the middle of a transformation about to take place. This requires us to abandon old worldviews and shift paradigms in our society.
We need organisations that take a progressive role in driving such change. Organisations that are not afraid to express their novel views on economic and social themes, and show how they put this into practice. These organisations are not afraid to break away from the old thought and behaviour patterns in order to create room for change and renewal. In fact, these organisations are eager to shift paradigms in their market and society. At the Dutch School of Thought, we call such organisations thought leaders. Read More
If organisations want to contribute to renewal and positive change, they will have to assume a pro-active role in shifting existing worldviews, or paradigms. Paradigms are deeply rooted convictions or assumptions that determine the way we look at or respond to our world Read More
With well-crafted Novel Points of View, organisations can trigger people to look at the themes they consider important in new ways, and to challenge their conventional thought patterns. Hence, novel points of view are an important way to drive paradigm shifting and instigate change. Read More
There are in fact two types of logic for pursuing thought leadership. The first type of logic considers thought leadership as a positioning strategy. In a time in which people are keen on hearing refreshing viewpoints, it is a new way for organisations to raise their profile and set themselves apart from competitors. By articulating refreshing viewpoints and relevant insights, organisations seek to be seen as the ‘trusted voice’ on the problems and issues that matter to their clients and stakeholders. We call this type of logic ‘strategic-driven thought leadership’. Read More