In order to embrace thought leadership as both a positioning strategy and a transformational strategy, we have to develop measurements that provide insight into how these two approaches may be integrated. The Dutch School of Thought focuses on developing such measurements. By doing so, we offer practitioners an array of ways to measure their thought leadership goals. These tools can also make communication professionals more aware of the fact that the effects of thought-leadership may already be found in subtle aspects in their organisation. These are often overlooked, yet can serve as significant catalysts in their paradigm-shifting process. An instrument with a set of measurements may support practitioners in their attempts to account for and justify their thought-leading efforts.