Excluding the added value it creates for the organizations, the power of thought leadership resides in its philosophical nature. It challenges you to continually find new ways of thinking and overall improvements. Thought leadership is therefore in a constant state of development.
Bran Marten’s goal as a junior researcher is to make his own contribution by scouring the landscape and researching relevant cases and theories. His goal is to find the common denominator, and make a creative connection between these aspects in order to widen his scope and gain additional insights. This will give him the opportunity to create a link between thought leadership and the communication profession. Bran runs his own communication agency, Yongbloed.