Brand Journalism Adviser, Co-founder of The Newsmakers.
Arnold Vonk has focused on training experts to turn their writing into effective pieces written in a journalistic style, helping them increase their impact and gain more recognition for themselves and their institution.
Most opinion makers want to become opinion leaders, and continuously attract attention to their visions. Arnold is convinced that such opinion leaders are indispensable for successful thought leadership strategies. For the Dutch School of Thought, Arnold will blog about the relevance of content and continuity in writing. He will also train students in these skills. Arnold taught (brand) journalism at several universities of applied sciences. He also worked at the national newspaper, De Volkskrant and has developed the op-ed publishing platform, Opiniestukken.nl.