Blended vision on Thought Leadership

Dutch School of Thought, September 29, no comments

By: Mignon van Halderen

Reading time: 6 minutes

Thought leadership is still seen as a way to raise a company’s profile or boost its reputation. However, there is so much more to thought leadership. To pursue a meaningful and sustainable thought leadership strategy, communication executives should embrace two diverse views on it. Communicators need a blended vision of thought leadership in order to position their organisations as a trusted partner. Read more

 

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